Last updated: 5 March 2026
1. Introduction
Gold on the Go ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Gold on the Go is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at: info@goldonthego.co.uk
3. Information We Collect
3.1 Information You Provide
When you make a booking, we collect:
- Full name
- Email address
- Phone number
- Vehicle registration number
- Booking details (location, date, time)
3.2 Information Collected Automatically
We may automatically collect:
- IP address and browser type
- Pages visited and time spent on our website
- Referring website addresses
4. How We Use Your Information
We use your personal data for the following purposes:
- To process your booking: We need your contact details and vehicle registration to provide our gold purchasing service (Legal basis: Contract performance)
- To communicate with you: Sending booking confirmations, reminders, and service updates (Legal basis: Contract performance and legitimate interests)
- To send marketing communications: Only if you have given explicit consent (Legal basis: Consent)
- To improve our service: Analyzing booking patterns and customer feedback (Legal basis: Legitimate interests)
- To comply with legal obligations: Such as tax and accounting requirements (Legal basis: Legal obligation)
5. Data Sharing
We do not sell your personal data. We may share your information with:
- Service providers: Payment processors (Stripe), email service providers (Brevo), and SMS providers who process data on our behalf under strict confidentiality agreements
- Legal authorities: When required by law or to protect our legal rights
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Booking data: Retained for 7 years to comply with tax and accounting regulations
- Marketing consent: Until you withdraw consent or we no longer have a legitimate need
- Website analytics: Anonymized after 26 months
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your data (subject to legal retention requirements)
- Right to restrict processing: Request limitation on how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or for marketing purposes
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at info@goldonthego.co.uk
8. Cookies
We use strictly necessary cookies to ensure the website functions correctly and optional cookies to improve your experience. You can manage your cookie preferences through our cookie consent banner.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:
- SSL/TLS encryption for data transmission
- Secure database storage with access controls
- Regular security assessments
- Staff training on data protection
10. International Transfers
Your data is primarily stored and processed within the UK. If we transfer data outside the UK, we ensure adequate safeguards are in place in accordance with UK GDPR requirements.
11. Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our website.
13. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113
14. Contact Us
For any questions about this Privacy Policy or our data practices, please contact us at:
Email: info@goldonthego.co.uk